Ellysium Automotives on Tuesday announced its plans to establish a new e-mobility brand that will have its manufacturing plants in India. The company would be closely looking into control quality and technology as per the requirements of the Indian customer.
The company is expected to announce the new EV brand by end of June 2022 and aims to announce at least three products within the ongoing fiscal under the new brand to be launched, said a company statement.
“Customers will soon see great products getting introduced by the new EV brand which we are all set to launch without making any compromises,” said Muzammil Riyaz, Promoter & Founder, Ellysium Automotives.
Revoking its association with British automotive brand One Moto, Ellysium Automotives also decided to part ways with the latter as it did not receive the expected support from the British Electric mobility company towards establishing a manufacturing unit in India in light of ‘Make in India’ mission.
Currently, the brand is working closely with the government of Telangana for land allotment for the establishment of the manufacturing plant which will be equipped with major automation integration, semi- robotics, and the finest manufacturing machinery to produce quality products.
“Given the current scenario of EV brands in the Indian market, it has become very important to keep a close watch on what one is releasing on roads in the name of EV,” said Muzammil Riyaz.
He further added that the price point too needs to be kept in check, understanding that EV is still a new concept for Indian customers.
“All this can only happen if one manufactures in India, and that is what we will be pursuing,” he added.